Impulse-Circle is a market research community of BMW and MINI.
Impulse-Circle was launched in autumn 2018, initially in China, and was expanded a year later to include another community in the USA.
Impulse Circle is a community to:
- gain insights on innovative topics that are new to BMW an MINI
- to overcome limited knowledge regarding CN (compared to EU5 and USA)
- increase our adaption speed to new developments
To stay with this fast paced environment, we need to interact with local customers on a regular basis.
- Join forces with markets
- Regionalize & Speed up
The community was developed on behalf of Kantar GmbH.